Understand WHAT your business does before deciding HOW technology can help.

Too many digital transformation projects fail because they start with technology and work backwards. We take the opposite approach — we start with your business.

Our Business Design service creates a clear picture of what your business does, how your people and systems interact, and where the pain points are. This becomes the foundation for any technology investment, ensuring your digital initiatives are 100% aligned to business outcomes.

The result? Technology that actually supports your business — not the other way around.

Our Approach

We follow a pragmatic, step-by-step approach to Business Design:

Step 1. Business Model & Plan
We start by understanding your strategic objectives. What is your business trying to achieve? What's your value proposition? Who are your customers? We review your business model and plans to ensure any technology recommendations are grounded in business reality.

Step 2. Business Capability Map (BCM)
We map the business capabilities — the combination of people, process, and systems — that deliver your strategic business outcomes. The BCM becomes a blueprint of WHAT your business does, independent of how it's currently organised or what systems you happen to have today.

Step 3. Heatmaps
We overlay a series of heatmaps onto the BCM to diagnose where the problems are. Which capabilities are underperforming? Where are the pain points? What's holding you back? This allows us to prioritise a forward work plan for digital transformation projects based on business impact, not technical opinion.

Step 4. Business Process Modelling (BPM)
For priority areas, we model your key business processes in detail. This identifies opportunities for improvement, re-engineering, and automation — and provides the foundation for technology solution design.

Additional Services

Depending on your needs, we can also help with:

• Business Model Canvas development
• Value Stream & Customer Journey Mapping
• Business Case development
• Business Requirements elicitation and specification

Why Business Design Matters

Business Design is the critical first step in any digital transformation. Without it, you risk:

• Investing in technology that doesn't solve the real problem
• Building solutions that don't align with how your business actually works
• Wasting money on features nobody needs
• Creating more complexity instead of less

Our Business Design service is part of the Pragmatix Digital Transformation Framework — a structured, standards-based approach that ensures your technology investments deliver real business value.